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Monday, February 21, 2011

DTH Growth in Rural India


DTH providers in India have a lot of subscribers from the rural areas. DTH companies have shown a significant growth in rural areas of India. The 50% of the DTH subscribers are from the rural areas in India where cable TV service is not available or cable TV service quality is very bad. It is not only in the rural areas where cable service is not available but also from the rural areas where cable TV service is available, DTH also have a lot of subscribers. The quality of DTH service is very high to compare with analogue cable TV services and DTH providers add more regional channels in their bouquet will help to increase the subscribers in rural areas. DTH companies in India bags about 1 million new subscribers in every month. The number of DTH subscribers in India is above 25 million now. It believes that in 2012 India will become the number one country in the world in the number of DTH subscribers. It will increase as 45 million in 2014 and 58 million in 2020. How the growths of DTH subscribers affect the Cable TV market? It can wait and see.

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