Amrita TV Welcomes Ramadan With ‘Puniya Nilavu’

The New Moon of Ramadan, which signals the start of the most sacred and extended religious observance of the Muslims, is about to rise. During the month long period of abstinence, as over a billion of the devout fast from daybreak to sunset, Amrita TV journeys through  the practices, customs and  traditions of the most  auspicious month in the Islamic calendar, in a Ramadan special programme Puniya Nilavu.

Puniya Nilavu presents a representative collection of conventional songs,  typical dance forms and time honoured folk art prevalent amongst the Moslem community of Kerala especially those in the districts of Northern Malabar, along with a series of discussions with eminent Muslims whose lives have been uplifted by the divine edicts and cannons of Islam. It will be telecast everyday of Ramadan from August 1^st  at 10.30pm UAE .

The programme  includes a feast of traditional Muslim devotional songs as well as Qwaalis,  the dynamic form of Sufi devotional music and Ghazals, lyrical articulation of the pangs of love, all of which are usually sung in the tranquility of the twilight evenings of Ramadan, after  the recital of the sacred duva.

The cadence of the Oppana, the bridal group dance performed during the nuptial ceremony and  the rhythms of Aravana Muttu and Duff Muttu, which resound in the villages of  Malabar will resonate every Ramadan night in Puniya Nilavu.

A banquet of  the delicious  recipes of  Ramadan, the typical soups, grilled meats, sweets, pastries, puddings of  Iftar, the festive evening feast that breaks  the fast and Suhour the pre-dawn meal   taken before the commencement of the fast , form another delectable segment.

Puniya Nilavu, conveys the fragrance, the essence of the holiest month of the Mohammadeans in which the first verses of the sacred Quran were revealed to Prophet Mohammed as a message ‘for all mankind at all times till the end of time’ and voluntary abstinence cleanses the spirit and soul to help attain heights of humility, sacrifice and spiritualism.

By

Smitha Sivaji

Alsabith and Team at Cherucode-3

All credits of this video goes to Haris Cherucode and Yaseed Cherucode
This video is taken from "Alsabith Night" on December 5, 2008, Friday at Cherucode, Malappuram District

Alsabith and Team at Cherucode-2

All credits of this video goes to Haris Cherucode and Yaseed Cherucode
This video is taken from "Alsabith Night" on December 5, 2008, Friday at Cherucode, Malappuram District

Alsabith and Team: Cherucode

All credits of this video goes to Haris Cherucode and Yaseed Cherucode
This video is taken from "Alsabith Night" on December 5, 2008, Friday at Cherucode, Malappuram District

Alsabith in Cherucode

All credits of this video goes to Haris Cherucode and Yaseed Cherucode
This video is taken from "Alsabith Night" on December 5, 2008, Friday at Cherucode, Malappuram District

India Launched GSAT-12 by PSLV C17 Vehicle

India has successfully launched its new communication satellite GSAT-12 from the second launching pad of Sathish Dawan Space Center,SHAR, Sriharikota.  The satellite is built by ISRO. Polar satellite launch Vehicle (PSLV) C17 Rocket is used to launch the satellite in to its orbit. The satellite weighs 1410 kg at lift-off and 559 Kg dry mass.  GSAT-12 was injected into an elliptical Transfer Orbit of 284 km perigee (closest point to Earth) and 21,000 km apogee (farthest point to Earth).

“I am extremely happy to state that the PSVL-C17 GSAT12 mission is successful. The launch vehicle injected the satellite very precisely into the intended orbit,” a beaming ISRO Chairman K Radhakrishnan announced.

PSLV-XL,six extended solid strap-on motors are used wherein each strap-on will carry 12 tonnes of solid propellant. This is the second time such configuration is being flown, earlier one being the PSLV-C11/Chandrayaan-1 mission.It is the 18^th successful launch of PSLV in a row.

GSAT-12 has 12 extended C band transponders and it would use to tele-medicine and tele-education services and 'more importantly' provide support for disaster management. It solar array providing 1430 watts of electricity and has a 64Ah Li-ion Batteries.  It also has a 0.7 meter diameter body mounted parabolic receive antenna and a 1.2 meter diameter polarization sensitive deployable antenna. The satellite would be co-located with Insat2E and Insat 4A at 83 degree east. This satellite is a small one, less weighs and less power to compare other geostationary satellites of India. The main achievement of the launch is that ISRO could use the PSLV vehicle to launch a geostationary satellite where the last two launch of GSLV (Geosynchronous Satellite Launch Vehicle) failed. But India must develop the GSLV to launch the geostationary satellites weighs 2 to 2.5 tonne’s.

Courtesy: ISRO Website

ZEE Kannada

Zee Kannada is a 24 hour general entertainment channel in Kannada language. As the name indicates it is also a regional language channel from Zee Network, one of the biggest television network companies in India. Zee Kannada was launched on 11 May 2006. It offers its viewers many interesting programs.  Chi Sow Savithri, Arasi, Benkiyalli Aralida, Devi(serials), Baduku Jataka Bandi(reality show),Yariguntu Yarigilla(game show), Oggarene Dabbi(cookery show) are some of the most popular programs on this channel. It is a pay channel transmitting through Insat 4A at 83 degree east in C band. 

Zee Kannada is available on the below DTH platforms in India.

Dish TV-Channel Number-880

TataSky-Channel Number-849

BIG TV-Channel Number-884

Sundirect-Channel Number-264

Technical Details

Satellite: Insat 4A at 83 degree east

LNB Frequency: 5150

TP Frequency: 4151

Symbol Rate: 6500

Polarity: Horizontal

FEC: 3/4

Mode: Pay Channel 

Before Zee Kannada, Zee had launched "Kaveri TV" in partnership with Asianet which is now no longer available.(Wikipedia)

ZEE Tamil

Zee Tamil is a general entertainment channel in Tamil language. It is a channel from the stable of Zee Network, one of the biggest television networks in India. It was launched on 12 October 2008. The channel has made it mark in Tamilnadu offering a variety of unique programs such as daily soaps, game shows, comedy shows, travel shows, cookery shows, talk shows film and more. Zee Tamil offers its viewers many interesting programs. The most popular shows on the channel include Jhansi Rani, Chinna Marumagal, Radha Kalyanam, Naanun Oru Penn, Anjaraipetti, Comedy Jodies, Top 10, Crime Story etc. The channel is currently viewed by 14 million people across Tamilnadu. The channel is available in South Asia, Europe, Middle East, Africa, East Asia, Australasia and North America. It is a pay channel and transmitting through Asiasat 3S at 105.5 degree East. It is available on the DTH platform “Dishtv”, channel number 910.

Note: This channel is available as a free to air (FTA) channel on NSS-6 at 95 degree east and it can also receive the DD Direct Plus subscribers in the below parameters.

Satellite: NSS-6 at 95 degree east

LNB Frequency or type: 10600 or Universal

22kH: On

TP Frequency: 12597

Symbol Rate: 40700

Polarization: Vertical

 Mode: Mpeg-2
Zee earlier launched a Tamil channel called Bharathi in collaboration with Asianet, in 2000(Wikipedia).

ZEE Bangla

Zee Bangla is a general entertainment channel in Bengali language. It is a channel from one of the biggest television networks in India named ZEE Network.  It was first launched in 1996 and ends its transmission after two months due to poor popularity. It re-launched on 15^th September 1999 and the name was changed as Alpha Bangla. The channel was a great success. It unveiled its new logo on27March 2007 and renamed as Zee Bangla. ZEE Bangla has a huge number of viewers across the world. Most of the viewers of this channel are from India, Bangladesh, Thailand, Japan and Indonesia.

Zee Bangla is the pioneer of reality shows and has changed the entertainment scenario with super hit shows like Sa Re Ga Ma Pa, Mirakkel, Dance Bangla Dance and Star of Bengal. The channel has programming mix comprises most popular daily soaps and mega reality shows in the prime band are Asambhav, Rajpath, Rani Kahini, Erao Shatru... The popularity of Zee Bangla arises from its understanding of local culture and beliefs reflecting in the programming mix. 

Apart from cable network the channel is also available on the Below DTH Platforms

Dish TV Channel Number-840

TataSky Channel Number-854

BIG TV Channel Number-922

Airtel Channel Number-540

Sundirect Channel Number-621

ZEE Bangla is a pay channel and transmitting through Asiasat 3S at 105.5 degree east.

TAM Rating: Star Plus and Colors remain stable; Sony up, Zee TV down Ratan Ka Rishta finale event delivers 5.1 TVR helping Imagine TV maintain GRPs over 100.

Ratan Ka Rishta finale event delivers 5.1 TVR helping Imagine TV maintain GRPs over 100.

July12, 2011: TAM viewership data for week 28 is out and Star Plus has maintained its GRPs over the 300 mark in the second consecutive week while Imagine TV has also maintained the status quo this week. The finale event of Swayamvar Season 3 – Ratan Ka Rishta has garnered 5.1 TVR helping Imagine TV maintain its GRPs over 100 points. Zee TV has again gone below 200 GRPs in the week 28 of TAM 2011.

Zee TV’s Pavitra Rishta has again topped the chart with 5 TVR followed by Balika Vadhu (4.7), Uttaran (4.3), Yeh Rishta Kya Kehlata hai (4.2) and Saathiya (3.9).

India’s No.1 Hindi general entertainment channel Star Plus has maintained its leadership with over 300 GRPs. The channel is consistent over 300 mark in the second consecutive week. In the week 28 of TAM 2011, Star Plus has recorded 309 GRPs (last week 311).

The second most watched Hindi GEC Colors too has maintained the status quo from the last week. The channel has recorded 252 GRPs in the 28^th week of TAM 2011 (last week 253).

The No.3 Hindi GEC Zee TV has again lost 12 GRPs this week and recorded 193 GRPs on TAM people meters (205 GRPs last week). Zee TV remained over 200 GRPs for consecutive 4 weeks.

After adding 23 GRPs last week, Sony Entertainment Televisionhas yet again registered growth in the week 28 of TAM 2011. The channel has garnered 184 GRPs (last week 173).

SAB has recorded 131 GRPs (last week 134).

The grand finale event of Swayamvar season 3 – Ratan Ka Rishta has delivered 5.1 TVR for Imagine TV. The channel had crossed 100 mark after a long time in the week 28 of TAM 2011 as the Mehandi and Sangeet of Swayamvar season 3 had performed well on the people meters. Now with 5.1 TVR for the finale event, the channel has garnered 104 GRPs (last week 107).

Source: Best Media Info

Taste Of Kerala Acquires A New Flavour From July 17th

Taste of Kerala, one  of Amrita TV’s  most highly rated programmes  that has tallied over 225  delicious episodes  to its credit  will undergo a change–over,  in both its flavor and ingredients from Sunday, July 17^th at 12.30 noon.

Taking over the anchoring reins will be a smart, chic young model from Bangalore, to help bring a fresh, feminine touch that is more in tune with the woman’s domain of cookery show. Roaming the thoroughfares  and by lanes on her custom-made bike in search of novel and original tastes, Serah will present time-tested recipes of the unsung ‘chefs’ in ordinary kitchens who concoct gastronomical masterpieces on a daily basis.

Next, Taste of Kerala expands its horizons to bring travelogue within its gambit, so that it becomes a journey of discovery that uncovers not just the cuisine, but also highlights the hotspots and culture of a locality. It travels to remote villages holding fast to its traditions, to faraway hamlets lying off the beaten track and goes on a sightseeing tour, before settling down to enjoy the gourmet dishes of its native housewives. Sometimes it drops in at celebrity kitchens to collect their favorite preparations.

The new avatar of Taste of Kerala launches itself with a celebrity episode involving the cast and crew of the newly released Salt N Pepper, a love story revolving around 2 middle aged foodies who fall for each other when they collaborate to make an 8-layaered pudding. The show joins Mythili, Baburaj, Ashiq Abu etc as Baburaj the reel cook shows off his real life culinary skills, dishing up Kappa and Mutton Ularthiyathu while the others join in the chopping, slicing and sautéing heartily.

Taste of Kerala had transformed cookery shows in Kerala from studio-based chef presentations to home baked recipe series, delivered hot from the hearth. Now, by becoming a travelogue-cookery show, Taste of Kerala literally lives up to its name, so that the viewers can savour the taste, sights, sounds and the very ambience of Kerala.

By

Smitha Sivaji

Alsabith Night Cherucode: Yaa ali

The all credit of this video goes to Haris Cherucode and Yaseed Cherucode.
This video is taken from "Alsabith Night" in 2008 December 5, Friday at Cherucode, Malappuram district.

Alsabith Night in Cherucode

The all credit of this video goes to Haris Cherucode and Yaseed Cherucode.
This video is taken from "Alsabith Night" in 2008 December 5, Friday at Cherucode, Malappuram district.

PROPHETIC FESTIVAL:JULY ON 14-17

Dance Bangla Dance' of Zee Bangla creates history

Zee Bangla of Zee Entertainment Enterprises Ltd, Kolkota, completed the airing of 100 non-stop episodes of Dance Bangla Dance Junior as of June 30, 2011, with the same set of participants. For the same the glorious show has entered ‘Limca Books of Records’, a national accolade for a regional channel.


The greatest achievement of Dance Bangla Dance Junior has been to create a platform for children below twelve years to showcase their talents and to get a chance to win a different experience.


This time the show had special episodes, auditions capturing the caring moments and the essence of entertainment. After all, the adjudicator, the Maha Guru of the show, is the greatest Bengali dancing star of all times - Mithun Chakravarthy himself! The judges of the show are Bengal's favorite stars, the ravishing - Rachana Banerjee, June Malliah, Arpita Chatterjee and the dynamic - Jishu Sengupta.

News Corp

News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) had total assets as of December 31, 2010 of approximately US$57 billion and total annual revenues of approximately US$33 billion. News Corporation is a diversified global media company with operations in six industry segments: cable network programming; filmed entertainment; television; direct broadcast satellite television; publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and Latin America.

STAR India

STAR India, the leading media and Entertainment Company, has the highest reach among the country's broadcasters, beaming to over 400 million people every week across India and over 58 countries across the globe. Its portfolio includes 33 channels in seven languages spanning the household brands STAR Plus, STAR One, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, STAR Vijay, Suvarna, STAR News, ESPN and STAR Sports. 

STAR India also manages a portfolio of business ventures including DTH operator Tata Sky; cable system Hathway, channel distributor STAR Den, news channel operator MCCS, the film production and distribution business Fox STAR Studios India and STAR CJ Home Shopping. 

STAR India is a fully owned subsidiary of News Corporation www.newscorp.com

Star India unleashes an HD revolution in Indian homes
Five popular channels, including Star Plus, to offer Asli HD^TM format
Mumbai, April 18, 2011 : Star India Pvt Ltd, India's No. 1, television network, today sparked off a high-definition revolution by offering five of India's most loved channels in HD.
Star Plus, Star Movies, Star Gold, Star World and Nat Geo, will now be also available in Asli HD. Also, this is the first time in popular entertainment, that a mass general entertainment channel like Star Plus, is going HD in India. 
This evolutionary move will enable India's burgeoning entertainment industry to rapidly embrace distinctive global technology standards. It will also push almost, half of popular TV entertainment category towards HD,
Star TV is the only network which offers Asli HD content that is shot in HD, recorded and edited in HD and mixed for 5.1 Dolby surround sound. It involves significant efforts by trained personnel using cutting edge technology and expertise through the entire content and production chain. 
Asli HD channels will bear the mark of HD on their respective channel logos.
To enjoy the Asli HD experience, viewers will need a HD television set and subscribe to Star's Asli HD channels on DTH platforms such as Tata Sky + HD. With this set up, viewers can enjoy an exhilarating and unadulterated HD experience. 

"The launch of Asli HD today is a testimony to our commitment to offer our viewers world class media experience. With Star's massively popular entertainment channels turning HD, a high definition revolution is set to kick start in India. This is just a glimpse of a slew of exciting initiatives, we will roll out in coming months," Star India CEO, Mr. Uday Shankar said.

Star India has defined India's broadcast entertainment industry for two decades with its unparalleled reach and unrivaled leadership position. Today Star India is a sprawling media conglomerate, with a number of widely admired properties that transcends the barriers of language and culture and enlivens the lives of millions of Indians every hour of the day. 

Star Unveiled its New Corporate Logo- Hot Star

To mark its two decades of creative leadership in India, Star presented its new corporate logo-the Hot Star, which symbolizes, the zeal to continuously innovate, create and invent for the 21st century India. 
Mr. Shankar CEO of Star India says that: "Our new corporate logo reflects the vigor and vitality of a new India, that Star has been privileged to grow with. We see this as a source of energy for the entire company, to continue to fire up for the opportunities and challenges in serving and inspiring our viewers."
Star India has defined India's broadcast entertainment industry for two decades with its unparalleled reach and unrivaled leadership position. Today Star India is a sprawling media conglomerate, with a number of widely admired properties that transcends the barriers of language and culture and enlivens the lives of millions of Indians every hour of the day. 

Amrita TV’s Sizzling ‘Supernite With Super Stars’ On July 8th

Amrita TV's "Supernite with Super Stars", the sensational stage show that recently had Dubai-ites rocking to Amrita TV’s beat, is ready for global telecast. As a special treat to Amrita viewers in the Middle East, the event will be aired on Friday, July 8 from 12.30 noon UAE time ( 2.00pm IST).

The 4- hour long memorable medley of rhythm and melody featured megawatt performances from the big league stars of playback, dancing and cinema.

Sudha Chandran, the dansuese & actress who mocked the Fates by mastering Bharatanatyam on a Jaipur Foot, wowed the Dubai audiences with an incredible show of grace and will power. She had audiences foot-tapping with her swinging solo and group performances. As the savvy and jocular permanent judge of Amrita TV's dazzling reality show,"Super Dancer Junior", Sudha has become a household name among viewers of Amrita TV .

Anuradha Sreeram, the vocalist who starred in a thousand concerts and has many snazzy numbers in Hindi & Tamil in her repertoire, sparkled with her most popular numbers, including the melodious ‘Karuppu than ennikku pudicha calaru’.

Naresh Iyer who had blazed a swashbuckling trail through the South Indian and Hindi playback arena with Yethi Yethi, Munbe Vaa, Mundhinam etc  took   the cue from her, with his chart busting Roo-ba-ru, later joining Anuradha in a number of  tuneful duets.

Ouseppachan, ace violinist &Malayalam’s most enduring music director and Stephen Devassy  the keyboard wizard, blended their instrumental skills to come up with a spine tingling jamming session that stunned the audience  into appreciative silence.

Interspersing these heavy weight displays of genius were curtain raisers to upcoming talent, where a string of Amrita TV’s reality show super stars- Sheha, Swarna, Malavika executed rousing dances and Sangeeth, Job, Reshmi and Remya rendered famous numbers, eloquently staking their claim to celebrity hood.

By
Smitha Sivaji

Laasyam: Mohiniyattam Reality Show on Amrita TV

Amrita TV  Invites Entries  for  Laasyam  -
                                       Ground Breaking Mohiniyattam Reality Show 

Amrita Television which had gifted the prime-time pure entertainment option of reality show to the Malayalee audience and elaborated the  dynamic genre with avante garde
sub-categories, now adds a totally innovative division to the hierarchy – Laasyam  a reality show competition composed wholly for Kerala’s conventional  dance form of Mohiniyattam.

It is for the first time in Kerala’s television programme annals that an attempt is being made, to host a reality show for this centuries old traditional art form. Mohiniyattam, the laasya-laden classical dance with its sensuous, swaying movements, is an indigenous dance which has evolved from the ancient temple dances of the devadasis.

Laasyam, a mini reality show meant for special Onam telecast will be an abridged version of the established format, where the performances will be appraised by an expert panel consisting of  Kalamandalam Kshemavathy, one of the foremost exponents of Mohiniyattam and Methil Devika, virtuoso exponent of Indian classical dances.

Students, practioners and specialists of Mohiniyattam, the enticing nritya of the enchantress, who are between the age of 18-22 are welcome to participate in the contest.


Interested dancers are invited to send in their biodata and performance CD
on  or before July 15th 2011  to

The Producer
Laasyam

Amrita TV
Gandhi Nagar
Vazhuthacaud
Trivandrum 695014

For More Details Visit:www.amritatv.com/laasyam

By
Smitha Sivaji

Angel TV: Mpeg4 HD Launched

From 25 December 2010 Angel TV, the Christian devotional channel, change its parameters on Insat 2E. The new channel is a mpeg 4 HD channel and it could not receive in ordinary Mpeg2 and Mpeg4 digital satellite receivers. Its need a Mpeg4 HD DVB-S2 satellite receiver for receiving the channel which not available in the market now. So the change of Angel TV parameters cause to lose a huge number of viewers of this channel who have only Mpeg2 or Mpeg4 receivers.
NEW HD Satellite Downlink Transmission Details

----------------------------
Satellite Name: INSAT 2E @ 83Degrees
Frequency Band: C
Downlink Frequency: 3687.75 MHz
Symbol Rate: 5.1995Msps
FEC: 2/3
Modulation: DVB-S2 &8psk
Polarization : Vertical
Format: MPEG-4

--------------------------------------------------

 Courtesy: Angel TV Website

Zee TV Change its Logo

ZEE TV unveils its new Corporate Brand Identity 'Umeed Se Saje Zindagi'

Mumbai, 18 June 2011: Zee TV, India's leading Hindi entertainment channel, announces a new brand identity featuring a new logo with a slogan 'Umeed Se Saje Zindagi' with the objective of taking forward a progressive outlook for the channel. Under this initiative, ZEEL MD & CEO, Punit Goenka shared a first look of the new brand identity for its flagship Hindi entertainment channel, Zee TV, at a press conference in Mumbai. The new logo, packaging and positioning was unveiled in the event 'Umeed ka Naya Chehra' that will be telecast on 19th June 2011 at 9 pm on Zee TV.

Launched in 1992 against the backdrop of post-liberalization with its social, cultural and economic upheaval, Zee brought a new meaning to entertainment in India. It created a revolution in entertainment broadcast technology with its content, which mirrored the common man's life and dreams. Eighteen years later it stands tall as a leading player in India and the largest Indian entertainment network in the world. Zee TV shares a very strong emotional bond with its viewers. It has endured due to its ability to innovate and keep pace with changing times and expectations. A reflection of the adage that tomorrow belongs to those who prepare for it today.

With its longstanding heritage and strong connect, Zee TV has bridged the gap between the older and emerging paradigms and championed new beliefs through its stories and characters. Zee TV shows like Saat Phere, Betiyaan, Kasam Se… caught the pulse of the changing ethos rooted in socio-cultural issues. Present day shows such as Pavitra Rishta, Dance India Dance, Jhansi ki Rani, Agle Janam Mohe Bitiya hi Kijo… champion an emerging value: It is not about where you come from or where you fall, it's about your belief that you can get back and shape your life the way you want it. This insight defines the essence of brand Zee TV captured in the new brand slogan 'Umeed Se Saje Zindagi'.

Speaking on the occasion, Punit Goenka, ZEEL MD & CEO said, "We believe the time is right to infuse renewed freshness into the brand and reflect an identity that truly articulates our spirit. The new positioning is about a celebration and vindication of a woman's emerging beliefs and a reflection of her changing hopes, dreams and optimism. This essence is very well captured in the line, 'Umeed Se Saje Zindagi'.  Since its launch, Zee TV has always showcased content that made the common man its superstar. As it heads to a new look, we acknowledge their contribution in making us India's leading GEC and unveiling our new brand identity would have been incomplete without them.  The bond the channel has built over the last two decades will be strengthened by involving our viewers in revealing the new logo and giving them a sense of ownership.” 

“Zee TV's programming has always been one where our viewers forge strong friendships with our characters and create great memories while sharing quality time with their families. Content created for the entire family is what sets us apart from others. Keeping with this DNA of the brand, Zee TV premieres two new shows, Shobha Somnath Ki and Mrs Kausik Ki Paanch Bahuein on 20th June at 8 pm and 10 pm respectively.  India Ke Jaanbaaz is another upcoming reality show with real heroes that will make the common man a superstar.”

Developed by the in-house team, Zee TV's aqua blue colour new logo features a stylish font. The new age design with its upward flourish signifies the upward movement of desires and wishes. The abstract form of the 'Z' and vibrancy of aqua blue bring in modernity and freshness to the brand. “The unshackling of the 'Z' from the box symbolizes today's woman's zest for life and confidence to go out in the world beyond her home. The overall design has a progressive feel and reflects the idea of looking into the future with hope and depicts a more dynamic and spirited outlook. The rainbow of hope is a very important element of the new packaging. It is colourful, ethereal and symbolically emphasizes the promise of 'Umeed Se Saje Zindagi'… celebrating hope and life,” says Goenka.

Zee TV has closely collaborated with its creative agency Draft FCB-Ulka to develop the new corporate brand TVC. Produced by Equinox, it captures that the sky is our canvas. This was brought through by the protagonist in the TVC—the girl-child—and her desire to succeed. It's a metaphor for the woman, echoing the emerging paradigms with fresh beliefs and a zest for life. Lending credibility and her soulful voice to this tribute along with noted playback singer Kavita Seth, is Snithi Mishra, the young girl from Orissa who is also a Sa Re Ga Ma Pa prodigy. The film is directed by one of India's highly acclaimed ad film-maker, Ram Madhvani. The music is composed by Rajat Dholakia a national award winning music director who has composed for over 300 jingles and several movies. 

The Network undertook the biggest BTL activity for viewers to be a central part of its new brand identity exercise. It mobilized millions of viewers from all around the world to make them feel special and participate in unveiling the logo at the 'Umeed Ka Naya Chehra' event in Mumbai. Zee TV's new brand identity is being launched with a powerful advertising campaign and a 360° media approach.

As the preferred channel for viewers and advertisers, Zee TV continues to grow and evolve, increase brand loyalty and lead content innovation. Zee TV is driven by creativity and innovation, yet still deeply rooted in Indian heritage and values. Consistent with the spirit of ZEE TV, the new brand identity 'Umeed Se Saje Zindagi' is by the viewers, of the viewers and for the viewers.

Courtesy: ZEE Website

Hero Honda Sa Re Ga Ma Pa Li'l Champs

Sing along at the click of a mouse

Mumbai, 27th June 2011: Zee TV's Hero Honda Sa Re Ga Ma Pa Li'l Champs  is coming not just near your doorstep…even closer… it will just be at the click of your computer mouse. All you need is a computer, microphone and an internet connection, not to mention an indefatigable spirit of singing! 

Hero Honda Sa Re Ga Ma Pa Li'l Champs has associated with Singchana.com, an online karaoke website, that allows users to match the renditions of their favourite songs against the pitch of the original singer. Young aspiring singers can sing karaoke, practice their singing, and challenge friends via the web to beat their score. The website takes the player's voice and converts it automatically into a visual representation which is simultaneously compared with the original singer's voice. Players then score according to how closely their singing matches the pitch and tone of the original. On default, the site also records whatever was sung, letting users play it back for their own enjoyment, or to share with their friends on social networking sites like Facebook and Twitter, who in turn might launch their own challenge by singing their own version of the song. But playing it back also allows the player to keep a track record of their singing, letting them hear how far they have come as amateur singers.

Akash Chawla, Marketing Head, National Channels, ZEEL, says, “Karaoke can be fun at any age and it always brings with it elements of zest, freshness and zing. In addition to being entertaining for users, it's a very useful platform for content providers to use it as another interactive touchpoint to reach out to their loyal viewers and also for the participants to gain additional exposure and make fans. We feel that when you involve the viewers at every stage of a show, it creates a greater sense of connect with them.  Our association with Singchana.com is just another step towards upping the cool quotient of Sa Re Ga Ma Pa Li'l Champs and we will keep coming up with more such cooler initiatives to promote our shows.”

“Also, the show's popularity on Youtube has been humungous. The count has crossed 2,86,680 hits since 2 weeks of its launch. This validates our efforts in presenting pure musical talent rather than resorting to gimmicks”. Added Mr. Chawla.

With this kind of an association and path breaking innovation, Zee TV is looking at getting maximum participation from viewers of all age groups to try their hand at singing and create a distinct buzz about Sa Re Ga Ma Pa Li'l Champs in the market.

 Courtesy: Zee TV Website

GSAT-8: New Satellite from ISRO

Launch Date 21.05.2011 GSAT-8, India’s advanced communication satellite, is a high power communication satellite being inducted in the INSAT system. Weighing about 3100 Kg at lift-off, GSAT-8 is configured to carry 24 high power transponders in Ku-band and a two-channel GPS Aided Geo Augmented Navigation (GAGAN) payload operating in L1 and L5 bands. The 24 Ku band transponders will augment the capacity in the INSAT system. The GAGAN payload provides the Satellite Based Augmentation System (SBAS), through which the accuracy of the positioning information obtained from the GPS Satellite is improved by a network of ground based receivers and made available to the users in the country through the geostationary satellites. Mission Communication Weight 3093 kg (Mass at Lift – off) 1426 kg (Dry Mass) Power Solar array providing 6242 watts three 100 Ah Lithium Ion batteries Physical Dimensions 2.0 x 1.77 x 3.1m cuboid Propulsion 440 Newton Liquid Apogee Motors (LAM) with mono Methyl Hydrazine (MMH) as fuel and Mixed oxides of Nitrogen (MON-3) as oxidizer for orbit raising. Stabilisation 3-axis body stabilised in orbit using Earth Sensors, Sun Sensors, Momentum and Reaction Wheels, Magnetic Torquers and eight 10 Newton and eight 22 Newton bipropellant thrusters Antennas Two indigenously developed 2.2 m diameter transmit/receive polarisation sensitive dual grid shaped beam deployable reflectors with offset-fed feeds illumination for Ku-band; 0.6 m C-band and 0.8x0.8 sq m L-band helix antenna for GAGAN Launch date May 21, 2011 Launch site Kourou, French Guiana Launch vehicle Ariane-5 VA-202 Orbit Geosynchronous (55° E) Mission life More Than 12 Years

Courtesy: ISRO Website

Job Vacancies in Angel TV