Asin In ETC Bollywood Business on ETC,28th March at 8:30 PM

Asin Thottumkal on ETC Bollywood Business

“Sajid bahut frustrated hai…itne heroines ko ek sath daal ke bhi, ek bhi cat fight dekhne ko nahi mila unko.” Asin Thottumkal On 28th March, Wednesday at 8:30 PM on ETC

Mumbai, 26thth March: Contrary to popular belief that B town actresses cannot be friends, Housefull 2 stars actor Asin Thottumkal has been bonding pretty well with Jacqueline Fernandez lately. Komal Nahta gets into a conversation on ETC Bollywood Business with the two sizzling beauties, Asin and Jacqueline to figure out what went wrong…ooops right…

Explaining this new twist that Bollywood witnessed; Asin said, “We bonded really well off screen, however on screen we played characters that are at each others throats. We really could not get into a fight with each other. For us to get into our character Sajjid asked us to pull each others hair, throttle each others neck. Most of the times, Sajid (Khan) would lose his head about our friendship. He really had to struggle to make us fight in the film since she and I would end up giggling on most occasions.”

Adding to the conversation, Jacqueline said, “My first scene was with her, where we were supposed to have a cat fight. I didn’t know how to do it; I was so doubtful and reserved. Things like… should I touch her or not kept cropping up in my mind.”

Taking a playful dig on Sajid at this, Asin uttered, “Sajid bahut frustrated hai, because itne zyada heroine ko ek sath daal ke bhi, ek bhi cat fight dekhne ko nahi mila unko.”

Talking about behind the camera action, Jacqueline said, “I didn’t get any narration. I had no idea about the role. Every day, when I went to the sets, I didn’t know what my scenes were.”

Housefull 2 is directed by Sajid Khan and is a sequel to the 2010 release of the same name. The film will see veterans Randhir Kapoor, Rishi Kapoor, Boman Irani and Mithun Chakraborty sharing the screen space with actors Akshay Kumar, Asin Thottumkal, John Abraham, Zarine Khan, Jacqueline Fernandez, Riteish Deshmukh and Shreyas Talpade.

This is just a glimpse of a spicy conversation. To get your hands on the entire gossip tune in to ETC Bollywood Business on ETC on 28th March, Wednesday at 8:30 PM.

India Vs South Africa T20I Live On DD National Channel

India Vs South Africa T20I Live

DD1 Live Cricket Telecast of Twenty 20 International Match Between India and South Africa.
Date and Time For the India Vs South Africa T20I – 30th March 2012 – 16:00 GMT | 18:00 Local 21:30 IST (Day Night)

Snehita: New Program on Amrita TV

A show devoted entirely to the fairer sex, Amrita TV’s Snehita takes up the role of a  staunch friend  to provide advice, instructions  and inspiration to women from all walks of life, on issues that crop up in the female dimension of the world. One of  the premier programmes to explore the problems of parenting from the subjective viewpoint of the mother, Snehita, to  be launched on March 26^th  , will be telecast Monday to Friday at 12.30 noon.

Nudging  womenkind  to realization on her dormant capabilities and giving guidance on problems that confront her at home and in the workplace, Snehita equips the modern femme to face up to the challenges in everyday life, while at the same time gender sensitizing society on the awesome potential of Eve power.

The programme is carved  into a number  of segments that offer tips, furnishes counsel   or shows the way on topics that engage, fascinate  or appeal to the better half of humanity.

Each episode opens its account with a segment earmarked for tackling a topic that is of absorbing interest to any mother-parenting. Motherhood may be the pinnacle of  a woman’s life, but it is one of the toughest jobs on earth. From the moment the little bundle of gurgles and giggles is brought home, to the time he flies the nest, the mother is plagued by doubts and predicaments. The questions that loom large in her mind as she nurses him through  infancy,childhood, pre-teens and adolescence are dealt with in the form of an 8 minute interview with a guest, who  is an expert on the question of the day: how much quality time should one spent with the child; should there be separate rules for boys and girls; how does one handle sibling rivalry; how to cope with puberty problems ;what is the role of  the father in bringing up the girl child; where does one draw the line between disciplining and love etc.

Healthy Foods which follows, stirs through another subject that is dear to every dame’s heart – cooking. This 7 minute section presents a menuful of quick and tasty recipes, which can be dished up in a trice, is easy on the mother, yummy to the child and above all packed with health and nourishment.

The final segment hosts random, disparate themes all focusing on issues feminine, which may be on subjects in her sphere or profiles in inspiration on woman achievers, well known or unsung.

Ever since woman refused to bow to gender tyranny and strode from the hearth to the boardroom, she has willingly shouldered greater responsibilities and taken up newer roles. The final section educates her on how to respond to new challenges in her horizon: smart ways of investing money, ways to rein in the household budget, efficient management of time, starting a business venture from home base, the  secret of looking well-groomed, finding place for leisure in her crammed schedule and so on.

The segment  may at intervals also feature females extraordinaire, role models who set shining examples to follow. They may be either dynamic, enterprising careerists with

 sigh-worthy jobs on the top rungs of their profession, who dared to go where no woman had ventured before and changed the rules of the work place for ever. Or just ordinary females who became exceptional by an act of courage or strength of character such as one who turned down her groom at the alter for demanding dowry; who warded off a molester and talked about the encounter, braving social stigma; one who defied precedence and protocol to take bold official decisions etc. 

In an age when society unreasonably pegs the woman to the traditional submissive,

self sacrificing Sati Savithri straitjacket ,while simultaneously expecting her to be the ideal wife, supermom, champion home maker and successful careerist , Snehita like a true friend provides a pillar of support, cushioning  her  against the disconcerting pressures while 

rousing her to her full potential .

Smitha Sivaji

MARCOM, Amrita tv

Mail id :smithas@amritatv

Spike in Ratings of Amrita TV

An analysis of recent Television Audience Measurement (TAM) ratings for the period 4.3.2012 to 10.3.2012 shows that Amrita TV has emerged as the third most preferred destination for viewers in the 8-8.30 pm band on weekdays among Malayalam channels. The surge is shown across the TG: CS Female  35+ Years cutting across socio-economic segments

Amrita TV’s pathbreaking show, ‘’Kathayallithu Jeevitham’’ is the trend setting real life show which is  telecast Monday through Friday, 8 pm -8.30 pm .This programme is consistently maintaining a good TAM rating from it very inception itself and acquired a high TVR among the Top 3.

Another program which shows huge viewer acceptance and steady ratings is the half an hour  mythological extravaganza, ‘’Sree Padmanabham’’ that circumnavigates the Padmanabhaswamy temple  of Travancore.TAM analysis shows that this serial is climbing up ratings and was rated No 3 among all  competitor channels in the recent weeks.

Another property which is making viewers stay tuned to Amrita TV is "Top 10 @10, the channel's 10 pm  news, which showcases the top ten stories of the day,and has been recognized as a unique news bulletin  in Malayalam television. TAM analysis of this Bulletin consistently shows that this is the No. 1 News Bulletin in the 10 to 11 pm band on all days.

Amrita TV’s, first ever daily health news bulletin in Malayalam television history ‘’Aarogya Vaarthakal’’,devoted entirely to health, wellness and fitness on all days is also ranked 1st among all channels in the 1.30 pm slot.

Amrita TV’s News Bulletin, ‘’Spot News’’, the 2-minute news capsule, delivers crisp, current headlines  from around the globe, hot from the spot, once every half-an-hour. These brief, concise bulletins which cover every day of the week from 6 am to 12 midnight is ranked at the Top among all competitor channels in All TGs.

India Vs Pakistan Live On DD National – Asia Cup 2012

India Vs Pakistan Live On DD National – Asia Cup 2012

Watch India Vs Pakistan Cricket Live on DD National Channel Sunday 18th March 2012, This is the Third match of India In Asia Cup 2012.

Indian Team For Asia Cup 2012 - MS Dhoni (Capt & WK), Virat Kohli (Vice-Capt), Sachin Tendulkar, Gautam Gambhir, Rohit Sharma, Suresh Raina, Manoj Tiwary, Ravindra Jadeja, R Ashwin, Praveen Kumar, Vinay Kumar, Rahul Sharma, Yusuf Pathan, Irfan Pathan, Ashok Dinda

Pakistan Team For Asia Cup 2012 - Misbah-ul-Haq (capt), Mohammad Hafeez, Nasir Jamshed, Younis Khan, Umar Akmal, Hammad Azam, Asad Shafiq, Shahid Afridi, Azhar Ali, Sarfraz Ahmed (wk), Saeed Ajmal, Abdur Rehman, Umar Gul, Aizaz Cheema, Wahab Riaz.

Attukal Pongala 2012 Live on DD Malayalam Channel

Attukal Pongala 2012 Live

Live Telecast Of Attukal Pongala In DD Malayalam Channel,  7th March 2012 From 10 A.M To 11.30 A.M and From 2.15 P.M To 2.45 P.M.

Nostalgic Get -Together of Eminent People In Amrita TV’s Samagamam

 Amrita TV’s Samagamam is a sentimental re-union between a celebrity and a clutch of characters who played the lead roles in the screenplay of his life, in which they come together to evoke memories of important sequences from his yesterdays.

To be launched on March 10^th , the one hour programme will be telecast every weekend , Saturday and Sunday at 8 pm.

Filmi hotshots, political dignitaries, business moghuls, heavyweights from sports and luminaries of art will feature by turns in Samagamam weekends. The invitees, summoned from the recesses of the bigwig’s  past, includes mentors who had moulded the greenhorns into shape, friends who lit the wick of confidence when  the fates were snuffing out the glimmer of opportunity and acquaintances who tossed out lifelines to success.

Eminent film director Kamal, on his first outing as TV host, will anchor the show and keep the lines of conversation firmly moored on the topic.

Samagamam will  be flagged off on its way at 8 pm on March 10^th  by Oommen Chandy, the Honorable Chief Minister of Kerala. The inaugural episode will steer around to the private side of the public figure and reveal the astute politician as an ideal family man.

Combining the joys of re-union and the pangs of nostalgia, Amrita TV’s new version of Samagamam promises unrehearsed, spontaneous moments of genuine emotional drama to ardent fans craving for more details on their idols, youngsters keeping an eye out for cool shows and the general public clamouring for clean, wholesome entertainment.

The abridged biographical narrative of the past of a prominent personality, Samagamam  provides  the setting for a gathering of  long separated friends as well as close confidantes of the star, who take a stroll together down the memory lined avenues of his  bygone days, to fill in the chapters of his prior life .

By

 Smitha Sivaji

Zee TV's Dance India Dance Breaks Guinness World Record for the Largest Bollywood Dance!

Mumbai witnessed an euphoric moment when a massive crowd of more than 5000 people along with Dance India Dance mentors and contestants broke the prestigious Guinness World Record for the largest Bollywood Dance!!! The adrenaline rush of participating and watching a live record breaking event along with the thrill of seeing live performances by Dance India Dance contestants had everyone heading to Mumbai's KJ Somaiya College Grounds. Preparations were underway weeks in advance at hundreds of dance classes and every street corner as lakhs of viewers learnt the dance act to perform it precisely at the same time to make a world record. Time stopped still at 7:45 pm on 1 March 2012 as 4428 dance lovers in India successfully broke the Guinness World Records for the 'Largest Bollywood Dance'. Zee TV created a historic moment by breaking the Guinness World Record with the objective to set a new benchmark for Indian television's No 1 dance reality show, Dance India Dance! With this world record, Zee TV's brand positioning 'Umeed Se Saje Zindagi' resounded strongly with its mission to entertain, educate and inspire its viewers! 
Nearly 10000 people had already filled their entries online to rehearse the dance step while thousands more thronged the grounds be a part of this historical moment even before the doors opened at KJ Somaiya College Grounds,(Ghatkopar). The Masters, Terence Lewis and Remo D'Souza, along with DID Season 3 Terrific 13 contestants led the crowd through a rendition of 'Dhinkachika Dhinkachika'.  The participants were invited through a free of cost registration process and received a quick two-hour dance lesson from the three Masters before doing the final jig in front of the Guinness officials.
Once the participants were schooled in these moves, the official attempt began.  The previous record was 1336 participants, set by Master Terence in Mumbai in 2011. And, to break that record a head count of more than 1336 participants were expected to dance for three minutes in unison. The Masters had a challenging task to teach the teeming thousands of dance enthusiasts to gyrate on a Bollywood number in a single file for 3 minutes. DID anchor, the gorgeous  Saumya Tandon, cheered and rooted for the participants who were rehearsing for hours to get the moves right.  
The decibel level at the venue skyrocketed when Mr. Nikhil Shukla, the official adjudicator from Guinness, went up on stage and announced that Zee TV has successfully broken the record for the largest Bollywood dance at one place. The sheer number sounds daunting and achieving the feat was nothing less than exhilarating for everyone present! The energy was electric and after the record was broken, the crowds who participated to make the record attempt a success were treated to an entertaining concert by the fabulous Dance India Dance Season 3's Terrific 13 - Sanam Johar, Mohena Singh, Vaibhav Ghughe, Neerav Bavlecha, Raghav Juyal, Sneha Gupta, Piyali Saha, Rajasmitha Kar, Abhik Bau, Paul Marshall and Pradeep Gurung. 
Commenting on this world record breaking moment, ZEEL MD & CEO, Mr. Punit Goenka said, “It's a proud moment for Zee TV, Dance India Dance and our viewers. With every new season of DID, we have always tried something innovative. I take immense pride in announcing that DID has accomplished a great feat today by attempting to enter the prestigious Guinness World Records. And, together we have broken the incredible Guinness World Record for the largest Bollywood Dance! My heartiest congratulations to every participant who has made it possible!” 
“Through this initiative, our aim was to bring all dance lovers and DID supporters on one platform and give them an opportunity to dance with their favorite DID icons and win a Certificate from Guinness World Record Ltd. Dance India Dance as an iconic brand has set new benchmarks in the realms of reality programming. The superlative talent that the current DID Season 3 has is unmatched on Indian television. This new Guinness World Record will definitely go down in history and we can only promise that DID as a brand will only get bigger and better!” added ZEEL Head Marketing, National Channels, Mr. Akash Chawla.   
The Masters could not believe that they along with enthusiastic dance lovers had created history. Terence Lewis, stumped at having broken his own record by a huge margin, said, “This has been one of the happiest moments of my life. I feel like dancing to Oops I did it again (grins).”  An ecstatic Master Remo said, “Wow!!! I had never experienced such frenzy and huge crowds! The record breaking attempt is going to be etched in my memory forever and I've gone hoarse screaming that my show, Dance India Dance has set a Guinness World Record! The impressive efforts of all the participants present here proves that there's no bigger brand for dance in India than Dance India Dance. Congratulations to Zee TV and everybody who made it happen!”
Courtesy:  Zee Television

TAJ TV acquires European Tour and Asian Tour Rights from 2013 till 2018

TAJ TV which in launching Ten Golf, India's only 24 hrs Golf Channel, has acquired broadcasting rights for the European Tour and the Asian Tour from 2013 till 2018. As part of the deal TAJ TV will have rights to air live and exclusive coverage of European Tour and Asian Tour events. Ten Golf will be telecasting around 20 Live Events of the Asian Tour and 30 Live Events of the European Tour in 2013, which will add up to 200 days of live golf between these two tours.

Mr. Atul Pande, CEO Ten Sports said, “As we continue to expand our content, we're delighted to add two of the most prestigious tours to our impressive line up of golf properties. Our acquisition of the long term rights is an indication of our interest and commitment in bringing high quality golf to Indian audiences.”

From the Asian Tour, all tournaments from the Asian Tour including the tournaments which are co sanctioned between the Asian Tour and the European Tour, the WGC-HSBC Championship, the Asian Tour Golf Show and event highlights will be televised. 

From the European Tour, all tournaments in addition to 'European Tour Weekly' a magazine show and a highlights programme of each event will be televised. In addition, highlight programmes of the European Seniors Tour, European Challenge Tour events and 'The Challenge' magazine show will be televised.

Eric Lynge, the Asian Tour Senior Director of Commercial and TV said, “The Asian Tour is thrilled with this new partnership with Ten Sports. The appeal of the Asian Tour has grown tremendously in India especially with the success of Order of Merit winners Jeev Milkha Singh, Arjun Atwal and Jyoti Randhawa over the years and many other young and exciting Indian golfers such as Gaganjeet Bhullar, Himmat Rai and Anirban Lahiri have also won on the Asian Tour in recent times.“

"With India's depth in the game and the Tour's cosmopolitan appeal where our membership ranges from over 30 countries, we are confident viewers of Ten Golf  will be treated to the very best of Asian golf over the coming  years.”

Mark Lichtenhein, Director of Broadcasting and New Media at the European Tour said: "We're delighted to extend our relationship with Ten Sports for a further 6 years and we are excited to be central to the development of Ten Golf, India's first golf channel. We believe that there is enormous potential for golf in India particularly following its reintroduction as an Olympic sport in 2016."

ETC Punjabi now available on Tata Sky, Channel No. 885

ETC Punjabi is very happy to announce its association with DTH operator Tata Sky which reaches out to millions of households across our country. Available on No. 885; the channel has become a pivotal part of Punjabi regional cluster with its wholesome family entertainment. This new beginning helps the channel penetrate deeper, on a more magnified scale across PHCHP market for its valued audience. This also bolsters the channel's ubiquitous existence across various digital Direct to Home service providers in addition to the cable networks. 

The channel will continue to dish out authentic entertainment properties for its viewers spread across the length and breadth of Indian sub continent. The availability on Tata Sky is a pious coherence with the newly launched Live Gurbani telecast on the channel from Gurudwara Badu Sahib, Himachal Pradesh. ETC Punjabi can be viewed in Punjabi Regional Pack, Mega Pack and Mega Lite Pack for new and existing subscribers. Subscribers continuing with old packs can watch ETC Punjabi as part of Super Value, Super Saver and South Jumbo Packs.


The channel looks forward to having a special share of fan base amidst many existing Tata Sky households along with ones that would add to the kitty in the times to come.

Courtesy: Zee Television

Amrita TV’s Sandhya Deepam To Include The Quintessence Of ‘ Devi Mahatmyam’

From its March 8th edition, the episodes of Amrita TV’s Sandya Deepam will feature philosophical interpretations of the sacred slokas of Devi Mahatmyam, a magnificent discourse in Sanskrit, narrating the epic tale of Mahadevi, the Mother Goddess.

The tantric expert L.Gireeshan will offer insights into the significance of the divine text, its hidden messages and mystic symbolism, in the Jyothirgamaya segment of Sandhya Deepam which is telecast everyday of the week at 6.30pm.

Devi Mahatmyam takes the place of Lalitha Sahasranamam, another ancient text lauding the glory of the Divine Mother and enumerating the thousand names of Lalithambika, which had been telecast for 1114 continuous episodes of Sandhya Deepam.
A part of Markandeya Purana, Devi Mahatmyam is a compilation of 700 verses in chaste Sanskrit, believed to have been composed 1500 years ago by Ved Vyas and translated into Malayalam by Mahakavi Ezhthachan.

Said to have been narrated by Sage Markandeya to Sage Baghuni, Devi Mahatmyam chronicles the martial exploits of the Adi Sakthi - how she overcame Madhu and Kaidabha in her tamasic form, Goddess Durga; killed the demon Mahishasura in her rajashic character as Goddess Lekshmi and slew the Asura brothers Shumbha and Nishumba in her Sathivic avatar, Goddess Saraswathi. Devi Mahatmyam’s distinction lies in the fact that it is the only text which depicts the Goddess in all her three primal manifestations, each presiding over a specific guna- Maha Kali, Maha Lekshmi and Maha Saraswathi.

The mere possession of the text Devi Mahatmyam , literally the Glory of the Goddess, is said to be propitious to the owner, helping him to hold evil spirits at bay. Kalluru Namboothiri who was ordered by Sakthan Thampuran to enter the inner sanctum of the Kodungaloor Devi Ksethra in the dead of the night to retrieve a ring he had lost, armed himself with a copy of Devi Mahatmyam to muster up enough courage. It is widely accepted that those who recite the holy hymns or mantras or even hear it being chanted are sure of having their wishes fulfilled. Repeated readings will yield greater benefits: perusing it 3 times will wipe away the effects of evil spells, 11 times will subjugate the fear of death, 18 times will endow one with occult powers etc. The sublime grandeur of its verses is not just a scriptural account of the Goddess’ triumph over her demonic foes, but an eulogy in praise of the majestic power of female divinity identified with the Life Force itself.

Ramzan and Shifana: Disco Round

Devu and Suraj 3in1 Round

Intelsat-17 Channel Chart

SR. No	Channel Name	Frequency	Symbol Rate	Polarization
1	ASIANET NEWS	4024	14400	H
2	ASIANET MIDDLE EAST
3	SUVARNA NEWS 24X7
4	AMRITA TV
5	SITARA
6	GOODNESS TV
7	JAIHIND TV
8	JEEVAN TV
9	REPORTER
10	MANORAMA NEWS
11	MATRUBUMI NEWS	4024	14400	H
12	MATRUBUMI NEWS SOUTH
13	MATRUBUMI NEWS CENTRAL
14	MATRUBUMI NEWS NORTH
15	SAHLOM TV
16	POWERVISION TEST
17	AY TV TEST
18	DHEERAN TV
19	HM TV	4024	14400	H
20	SHOPPING ZONE
21	ARADANA TV
22	RAKSHANA TV
23	T NEWS
24	INDIAVISION NEWS
25	YES INDIAVISION
26	CALVARY TV
27	PRARTHANA BHAWAN
28	7S MUSIC
29	TOLLYWOOD
30	DARSHANA TV
31	V6 NEWS
32	INDIASIGN TEST-4
33	INDIASIGN TEST-5
34	TV-5	3878	13840	H
35	ABN
36	I NEWS
37	TARA MUSIC
38	TV SOUTH ASIA
39	TEST
40	INDIASIGN TEST-2
41	ANGEL TV	4015	30000	V
42	CAPTAIN TV
43	CHANNEL UFX
44	IMAYAM TV
45	KRISHNA TV
46	MAKKAL TV
47	KAIRALI
48	PEOPLE
49	WE
50	DHARISANA
51	GTV
52	LIVE TODAY
53	MOON TV
54	PUTHIYA THALAMURAI
55	SRI SANKARA
56	SS MUSIC
57	SUBAVAARTHA
58	TAMILAN TELEVISION
59	THENDREL
60	VASANTH TV
61	WIN TV
62	POLIMER TV
63	STUDIO N
64	PUBLIC TV
65	KALAIGNAR TV	4024	14400	H
66	KALAIGNAR SEITHIKAL
67	KALIAGNAR ISAI ARUVI
68	KALAIGNAR SIRIPPOLI
69	KALAIGANR CHITHIRAM
70	KALAGNAR MURASU
71	MEGA TV
72	MEGA 24
73	MEGA MUSIC

Shalom TV: New Frequency

Shalom TV the Christian devotional channel in Malayalam will migrate to Intelsat 17 at 66 degree east.  The technical parameters of this channel are given below.

Satellite: Intelsat 17 at 66 degree east

Frequency: 4007

Symbol rate: 14400

Polarization: Horizontal

Standard: DVB S2, Mpeg-4

Mathrubhumi News Test Transmission Started

Mathrubhumi, the famous Malayalam news paper publishers in Kerala has started the transmission of its new news channels through intelsat 17 at 66 degree east. The channel bouquet includes 4 news channels. Those are Mathrubhumi News, Mathrubhumi News South, Mathrubhumi News Central and Mathrubhumi News North. The technical details of these channels are given below.

Satellite: Intelsat 17 at 66 degree east

LNB Frequency:  5150

Band:  C

TP Frequency: 4006

Symbol rate: 14400
Polarization: Horizontal
FEC: 3/4

Standard: DVB S2, Mpeg4