Star India unleashes an HD revolution in Indian homes
Five popular channels, including Star Plus, to offer Asli HD^TM format
Mumbai, April 18, 2011 : Star India Pvt Ltd, India's No. 1, television network, today sparked off a high-definition revolution by offering five of India's most loved channels in HD.
Star Plus, Star Movies, Star Gold, Star World and Nat Geo, will now be also available in Asli HD. Also, this is the first time in popular entertainment, that a mass general entertainment channel like Star Plus, is going HD in India. 
This evolutionary move will enable India's burgeoning entertainment industry to rapidly embrace distinctive global technology standards. It will also push almost, half of popular TV entertainment category towards HD,
Star TV is the only network which offers Asli HD content that is shot in HD, recorded and edited in HD and mixed for 5.1 Dolby surround sound. It involves significant efforts by trained personnel using cutting edge technology and expertise through the entire content and production chain. 
Asli HD channels will bear the mark of HD on their respective channel logos.
To enjoy the Asli HD experience, viewers will need a HD television set and subscribe to Star's Asli HD channels on DTH platforms such as Tata Sky + HD. With this set up, viewers can enjoy an exhilarating and unadulterated HD experience. 

"The launch of Asli HD today is a testimony to our commitment to offer our viewers world class media experience. With Star's massively popular entertainment channels turning HD, a high definition revolution is set to kick start in India. This is just a glimpse of a slew of exciting initiatives, we will roll out in coming months," Star India CEO, Mr. Uday Shankar said.

Star India has defined India's broadcast entertainment industry for two decades with its unparalleled reach and unrivaled leadership position. Today Star India is a sprawling media conglomerate, with a number of widely admired properties that transcends the barriers of language and culture and enlivens the lives of millions of Indians every hour of the day.