DISCOVERY NETWORKS ASIA–PACIFIC LAUNCHES
TWO NEW CHANNELS IN INDIA
- Discovery Science and Discovery Turbo to commence airing on Tata Sky -New Delhi, January 28, 2010: Discovery Networks Asia-Pacific, a division of the number-one nonfiction media company Discovery Communications, today announced the launch of its two new channels Discovery Science and Discovery Turbo in India. The new networks will initially air on the Tata Sky DTH platform, but will soon be available on both analog and digital platforms across the country. Broadcast in English, the 24-hour channels will bring a wide range of compelling, distinct and ground-breaking content, enhancing the television viewing experience for viewers.
Commenting on the launch, Tom Keaveny, executive vice president and managing director, Discovery Networks Asia-Pacific, said, “India is globally recognised as one of the world’s most exciting television markets and is a priority market for Discovery. The launch of Discovery Science and Discovery Turbo reflects our enduring commitment to provide Indian viewers, affiliates and advertisers with a variety of credible, entertaining and high-quality networks.”
Underlining the company’s India-growth strategy, Rahul Johri, senior vice president and general manager - India, Discovery Networks Asia-Pacific, said, “The addition of two unique content channels Discovery Science and Discovery Turbo to our existing portfolio of channels reiterates our strategy to offer distinctive and relevant non-fiction content in a highly cluttered Indian television market. Both these channels will satisfy the insatiable curiosity of aspirational Indian viewers and reflect the changing face of Indian television.”
"Discovery Science will provide a stimulating look at the impact of science and technology on our everyday lives through a range of entertaining programmes focused on cutting-edge scientific research and discoveries, human body, astronomy, genetics, exploration, medical advances and space. From cars, trucks, motorbikes, planes, yachts and trains and everything in between, Discovery Turbo will celebrate all aspects of speed and will cover a range of programmes on everything motored; cars, boats, bikes and aircrafts; Formula One racing; motor clubs and trends, celebrity motoring profiles and events,” Johri added.
Vikram Kaushik, MD & CEO, Tata Sky Ltd. commented, “Tata Sky provides the best national, international and the most unique interactive programming content for our subscribers, that serves as one of the key differentiating factor as compared to any other DTH players. On Tata Sky, every member of the family is offered the most comprehensive range of entertainment, sports, news, music and education-based content to enjoy in the comfort of their homes. The launch of Discovery Science and Discovery Turbo on our platform underscores our continued commitment to add the very best to Tata Sky’s growing portfolio of channels and further increase the entertainment value of Tata Sky to a higher level.”
The launch of Discovery Science and Discovery Turbo takes Discovery’s portfolio offering in India to five channels. Discovery broadcasts three other networks in India: Discovery Channel, a factual entertainment channel; Discovery Travel & Living, India’s only international lifestyle channel and Animal Planet, the only 24-hour channel dedicated to wildlife. The three networks reach 116 million cumulative subscribers in India with programming customised in English, Hindi and Tamil.
Discovery Science will be available on Tata Sky channel no. 563 and Discovery Turbo on channel no. 221.
Rajesh Kaul, President, MSM Discovery Pvt. Ltd. said, "I am delighted to
have two new compelling channels - Discovery Science and Discovery Turbo in the The OneAlliance bouquet. I am sure the innovative and unmatched programming on these two channels will add value to The OneAlliance - the most powerful bouquet today and also to our affiliate partners, both analog and digital."
Discovery Science Brand Proposition
From the depths of our galaxy to the practical science in the world around us, Discovery Science is the only network dedicated to making science programming accessible, relevant and entertaining. Discovery Science will search for the answers to the questions that have eluded us for centuries and reveal life’s greatest mysteries and smallest wonders, from uncovering lost worlds to exploring the latest in scientific discoveries.
Entertaining Programmes on Discovery Science
- Master of the Universe: Stephen Hawking - Professor Stephen Hawking will examine just how far our understanding of the universe has developed and introduce unimagined science ideas. Driving this landmark series is Hawking's fascination with the big questions - How did the universe begin? How will it end? What was there before it?
- 100 Things that Will Change Your Life - Scientists are working on things that will change our world tomorrow or in 10 years, but one thing is certain – it will definitely change our lives forever. This countdown series will look at 100 projects that are flying under the radar right now, but are certain to make a difference tomorrow.
- Beautiful Minds approaches the huge scientific field of brain research through the most interesting and entertaining 'research projects', the Savants. Currently, there are around one hundred recognised Savants with genius-like talents worldwide. For all brain researchers the Savants are a fascinating window into the brain.
- How It’s Made visits dozens of assembly lines where technology turns raw material into finished products right before the viewers’ eyes. Viewers will be amazed to see how many common and ordinary items are manufactured in the most high-tech factories around the world.
Discovery Turbo Brand Proposition
Nothing inspires passion quite like motors. Discovery Turbo offers entertaining and inspiring programming for people who love the adrenaline rush of all things motored. From Formula One to motocross and aircraft shows to car clubs, Discovery Turbo satisfies the passions of weekend warriors and fervent fans alike by showing all aspects of motoring life.
Entertaining Programmes on Discovery Turbo
- Mean Green Machines is a highly photogenic and fast paced thrill ride showcasing the latest, hottest and greenest vehicles just off the assembly line.
- Wheelers Dealers features the duo Mike Brewer and Edd China who save repairable classics before selling the newly made-over cars for more than just profit.
- Racer Girlz – In the ultra-competitive, exclusive, exhilarating and dangerous world of racing, a new group of racers is beginning its march to the top: female drivers and mechanics. But there is a cost. These women have found their passion in a world traditionally closed to them.
- Red Line TV covers the fast-paced sport of drifting, exposing viewers to the competitors during preparation and practice. As the cars are tested, viewers experience the power, hear the turbos spooling, the sound of the blow-off valve and the exhaust. Redline TV captures the cars and the people behind them, in all their glory.
- Trick My Truck is a series that features big, rig-truck mechanics who scour truck-stops in search of drivers whose trucks are in need of dire help, helping to transform them into their dream ride.
For more information, please contact:
Rajiv Bakshi rajiv_bakshi@discovery.com
Telephone: +91 98109 99796
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