Dish TV Becomes Asia’s Largest DTH Service

DISH TV CROSSES 8 MILLION SUBSCRIBERS

UPS ITS ACQUISITION TARGET FOR FY 2011

NOIDA, India; August 27, 2010 – Dish TV - India’s largest direct-to-home company

has crossed the momentous 8 million subscriber mark.

Adding 1 million new subscribers in less than six months of the current fiscal, 57%

more than what it added during the same period last fiscal, Dish TV, India’s leading

DTH service provider has ever since it started its operations in 2004- 2005

maintained its leadership position in the fiercely competitive Indian DTH industry.

This year the overall industry is also expected to do significantly better in terms of

subscriber acquisition as compared to the previous fiscal, with Dish TV maintaining

its lead.

With more than 2 million subscribers being added every quarter, the Indian DTH

industry is poised to overtake the current leader (U.S.) which currently adds around

1.5 million subscribers each year. BSkyB, UK’s leading; News Corp owned DTH

service provider is now just around 1 million more than Dish TV subscribers.

Upbeat about the prospects for the year ahead, the management has re -worked on

its subscriber acquisition target for the current fiscal and is hopeful of adding at least

3 million subscribers during the whole of FY 2011. The target stands revised from

the earlier estimate of 2.5 million subscriber additions.

Speaking on the occasion, Mr. Jawahar Goel, Managing Director, Dish TV India

Limited, said, “It is extremely gratifying to constantly emerge amongst the top

grosser in the industry in terms of subscriber acquisitions. We view this as

overwhelming customer response to Dish TV and its offerings. The 8 million mark

stands testimony to the efforts that we have put in making our services and

infrastructure the best in class. It also establishes the sanctity of our overall business

model and our effort towards creating shareholder value.”

Mr. R.C Venkateish, CEO, Dish TV, added, “We are pleased that we achieved our

target of 8 million subscribers ahead of time. Thanks to our customers, trade

partners and the entire team of Dish TV, the 8 million mark has helped us re-look at

our targets with a new sense of optimism and zeal. It would be our constant

endeavor to stand up to the expectations of all our stakeholders and keep coming up

with positive surprises. We now look ahead to exit the current fiscal with a 3 million

strong subscriber addition.”

Courtesy: Dish TV Website