BIG CBS Networks Launched its First Channel in India Named BIG CBS Prime

    

BIG CBS, a joint equal collaboration between one of India’s Leading DTH provider BIG TVs Reliance Broadcast Network Limited (RBNL) and CBS Studio in America launched its first television Channels in India named BIG CBS Prime on 29 November 2010. BIG CBS SPARK the channel for the youth will start in December 2010. Another channel BIG CBS LOVE the channel for women will start in February. The company has also plan to start a Hindi General Entertainment channel in India.

"We are eyeing break-even by FY 13. We are targeting a healthy 40 per cent growth in our new businesses, including BIG CBS, to grow by 40 per cent QoQ. Besides, the luxury market is also growing rapidly and is expected to reach $30-billion by 2015," the official said under strict condition of anonymity “The Economic Times Reported.

"The launch of BIG CBS Prime is the first step towards addressing the current gaps of Indian viewers for internationally acclaimed quality programming," Reliance Broadcast Ltd CEO Tarun Katial said.

BIG CBS Networks has entered into strategic alliances with leading MSOs -- Reliance BIG TV, Digicable, Den Networks and Hathway. Tarun said, "Through our distribution tie-up, we have achieved nearly 100 per cent target audience coverage to reach over 20 million households on the day of launch."

Shares of Reliance Broadcast Network were trading at Rs 85.20 on the BSE, down 1.27 per cent from the previous close.

 Note:The logo used above is the property of BIG CBS Network. It used here  for information only.