BIG Magic: New Channel from Reliance

Anil Ambanies Reliance Broadcast Network Limited launched its first Hindi general entertainment channel named “Big magic”. The channel is for the Hindi speaking states Uttarpradesh, Madhya Pradesh and Bihar. It is the re-launching of Imagine ShowBiz channel. Reliance has spent around 200 million Indian rupees to buy this channel from Cine Stars Advertising Private Limited. Reliance has got the license to start about 20 channels in the “BIG” trade mark from government of India. It is the first channel in the “BIG” trade mark. It is the channel for the Hindi speaking states Utterpradesh, Madhya Pradesh and Bihar. The advertising market of the three states are around 2300 crore. It would transmit programs like comedy, Bollywood movies, Music Albums and Hindi music etc.