Superstar.amritatv.com, the official webpage of Superstar-The Ultimate has become a
browser’s delight, attracting steadily increasing traffic since its launch a few months back.
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The visually rich site loaded with dozens of videos, photos and wallpapers has a host of
never-before features seen for the first time in Malayalam channel websites, comparable in
design, content and presentation to international sites such as American Idol.
The National Textiles Corporation powered micro site gives complete performance
profiles of the contestants, with the entire songlist of every participant, sung over
the course of the show; the full, unedited audio of each song ; the latest video of all
contestant performances spiced up by judge’s remarks and assessments that are loaded
on and accessible over the U-Tube ;
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facility to post one’s comments, both critical and
appreciative about the song immediately; most recent snaps of the competitors renewed
after every shoot schedule ; choice of attractive wall papers of the aspirants in 6 different
dimensions; regular updates on Facebook and Twitter; clippings of crisp interviews with
celebrity guests; vibrantly interactive ,1.25 lakh strong on-line community with fan clubs for each competitor These are just some of the innovations that enable a quick recap of a
competitor’s history and the chance to review a favourite song, on a website that has just
registered 50 million viewer hits.
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