Superstar.amritatv.com, the official webpage of Superstar-The Ultimate has become a browser’s delight, attracting steadily increasing traffic since its launch a few months back.
The visually rich site loaded with dozens of videos, photos and wallpapers has a host of never-before features seen for the first time in Malayalam channel websites, comparable in design, content and presentation to international sites such as American Idol.
facility to post one’s comments, both critical and appreciative about the song immediately; most recent snaps of the competitors renewed after every shoot schedule ; choice of attractive wall papers of the aspirants in 6 different dimensions; regular updates on Facebook and Twitter; clippings of crisp interviews with celebrity guests; vibrantly interactive ,1.25 lakh strong on-line community with fan clubs for each competitor These are just some of the innovations that enable a quick recap of a competitor’s history and the chance to review a favourite song, on a website that has just registered 50 million viewer hits.
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