Discovery Launched its Tamil Channel

Discovery has launched its 24 hour Tamil channel on August 15, 2011. It is the first regional language channel of Discovery in India. After the launch of the Tamil channel discovery has stopped its Tamil feed. The channel would be distributed through One Alliance (a distribution joint venture between Discovery and Multi Screen Media) and would be available on both the analog and digital platforms. It will provide customized content to Tamil viewers, including shows on wildlife, science, technology; history and investigations. The viewership size of Tamils justified launching a separate channel, said Mr.Johri (Senior Vice-President and General Manager (South Asia), Discovery Networks Asia-Pacific). Discovery operates seven channels in India currently. The channel is expected to beam in 10 million households to begin with and will be priced at Rs 5.35 in conditional access system areas, Rs 8 in digital or direct-to-home and Rs 16.05 in non-CAS systems. While cable operators have come on board, discussions with DTH operators are going on, said Mr. Johri.

The Channel is transmitting through Intelsat 7/10 at 68.5 degree east.